Case Studies

 

Breaking News about a stock (ITMN) at a conference (The American Thoracic Society). Client response: “A 7% price increase in the stock, that we got a jump on thanks to the Truth On Call survey.”

The  American Thoracic Society (ATS) made a surprise announcement, on the Thursday before their annual meeting, that they would be hosting a press conference Sunday to release the full Phase III data of 2 drugs which treat IPF.  The financial markets had been extremely focused on the details of the pirfenidone and nintedanib studies.  Understanding which of the two drugs physicians viewed as superior would be essential in determining market share.  Given the short time frame, investors required real time quality data to guide their decisions.

How Truth On Call helped: Truth On Call, with a survey designed by Slingshot Insights, was able to rapidly react to the market need and executed a survey within an hour targeted to 31 pulmonologists who attended the press conference at ATS.  The survey dealt with efficacy, side effect profile, and physician preference of the two drugs. The result was that ~75% of the doctors would prescribe pirfenidone over nintedanib.

Outcome: The information was available to clients before the market opened Monday.  This allowed investors that purchased the survey to decide how to invest before the market opened.  Despite being up only 7-8% in the first half hour, as analyst notes and upgrades continued to roll in, the company closed the day up ~14%.  The timeliness of the data was particularly valuable to our clients.

Before due diligence. Client response: “Fast, reliable input. Invaluable.”

A private equity firm assessing a business development target and needed to understand the criticality of a condition before proceeding with due diligence.

How Truth On Call helped: Ask 100 Intensivists: “How much of an issue is gastroparesis for your ICU post-op patients? A Not an issue, B Somewhat of an issue, C It is a major issue. Respond with A, B, or C and briefly explain.”

Outcome: Gastroparesis is a major issue for Intensivists and the targeted drug fills a major unmet need.

To help determine budgets. Client response: “We got what we needed, and in time.”

A drug manufacturer needed a recommendation in 2 days regarding a costly caregiver program which the medical director on the team felt was critical.

How Truth On Call helped: Ask 100 GPs and 100 Gerontologists who prefer your brand: “Why do you Rx Exelon vs other options? A Fewer side effects, B Caregiver support program, C Patient asks, D Other. Respond A, B, C or D. If D briefly explain.”

Outcome: The program is a close second for most cited reason for prescribing Exelon vs. competitors. It should be kept.

For a newspaper story. Client response: “The only way we could get same day, verified physician input.”

msnbc.com wanted to understand what physicians thought were the keys to aging well for a story they were publishing the next day.

How Truth On Call helped: Ask 100 physicians: “What is the #1 key to aging well? A Daily exercise, B Healthy diet, C Not smoking, D Staying social, E Other (please specify).”

Outcome: Exercise and diet are the keys to aging well, according to physicians. See the real example of this poll conducted for msnbc.com.

To see Physician Conference case studies, click here.